Improved customer churn and retention decision management using operations research approach
Sulaimon Olanrewaju Adebiyi ; Emmanuel Olateju Oyatoye ; Bilqis Bolanle Amole
| Year of publication: |
2016
|
|---|---|
| Authors: | Adebiyi, Sulaimon Olanrewaju ; Oyatoye, Emmanuel Olateju ; Amole, Bilqis Bolanle |
| Subject: | AHP | Markov chain | customer churn | retention | decisions and strategies | Beziehungsmarketing | Relationship marketing | Operations Research | Operations research | AHP-Verfahren | AHP approach | Markov-Kette | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Management-Informationssystem | Management information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2016.101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591908