Improvement in customer experience through the creation of virtual brand communities
Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė
| Alternative title: | Poboljšanje korisničkog iskustva kreiranjem virtualnih zajednica maraka |
|---|---|
| Year of publication: |
2022
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| Authors: | Baubonytė, Indrė ; Nugaras, Justas ; Sederevičiūtė-Pačiauskienė, Živilė |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 34.2022, 1, p. 93-108
|
| Subject: | virtual brand communities | customer experience | brand | customer-brand touchpoints | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Kundenbindung | Customer retention | Markenartikel | Brand | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2022.34.1.93 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013336034