Improving base-of-the-pyramid consumer welfare through mobile technology services
Devansh Pandey and Srabanti Mukherjee, Gopal Das and Jonathan Z. Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Pandey, Devansh ; Mukherjee, Srabanti ; Das, Gopal ; Zhang, Jonathan Z. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 2, p. 232-244
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| Subject: | Artificial intelligence | Base of the pyramid | Base-of-the-pyramid (BOP) | Collaborative economy | Internet of things | Mobile information and communication technology (mICT) | Mobile phone | Sharing economy | Social media | Technology and service | Mobilkommunikation | Mobile communications | Social Web | Social web | Mobiltelefon | Geschäftsmodell | Business model | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Internet der Dinge | Share Economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-05-2021-0179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407479