Improving business innovation and research through the application of neuromarketing with ethics : a framework
Jorge Henrique Caldeira de Oliveira and Janaina de Moura Engracia Giraldi (University of Sao Paulo, Business School at Ribeirao Preto, Monte Alegre, Ribeirao Preto-SP, Brazil), Charbel José Chiappetta Jabbour (Sao Paulo State University at Bauru, Bauru-SP, Brazil), Cristina Ferreira Netto (INAGE Business School, Sao Paulo-SP, Brazil), Kelley Cristine Mazzetto Betti (Departmeent of Neuroscience and Behavioural Sciences, FMRP, University of Sao Paulo, Business School at Ribeirao Preto, Monte Alegre, Ribeirao Preto-SP, Brazil)
| Year of publication: |
2015
|
|---|---|
| Authors: | Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia ; Chiappetta Jabbour, Charbel José ; Netto, Cristina Ferreira ; Betti, Kelley Cristine Mazzetto |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 9.2015, 1, p. 52-64
|
| Subject: | neuromarketing | innovation | neuroeconomics | social neuroscience | marketing | ethical issues | Neuromarketing | Innovation | Unternehmensethik | Business ethics | Ethik | Ethics | Neuroökonomie | Neuroeconomics | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506834