Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment
Yixing Chen, Ju-Yeon Lee, Shrihari (Hari) Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal
| Year of publication: |
2020
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|---|---|
| Authors: | Chen, Yixing ; Lee, Ju-Yeon ; Sridhar, Shrihari ; Mittal, Vikas ; McCallister, Katharine ; Singal, Amit G. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 3, p. 1-27
|
| Subject: | causal forests | machine learning | personalized health care marketing | cancer screening | randomized field experiment | Krebskrankheit | Cancer | Feldforschung | Field research | Wirkungsanalyse | Impact assessment | Gesundheitsvorsorge | Preventive care | Experiment | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920913025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214885