Improving casino performance through enhanced loyalty programs
Ji Hye Min (Department of Hospitality and Retail Management, Texas Tech University College of Human Sciences, Lubbock, Texas, USA), Carola Raab and Sarah Tanford (William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, Nevada, USA)
| Year of publication: |
April-June 2016
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|---|---|
| Authors: | Min, Ji Hye ; Raab, Carola ; Tanford, Sarah |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 3/4, p. 372-394
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| Subject: | loyalty program effectiveness | casino marketing | gaming revenue | return on investment | casino management | promotions | time series | revenue management | Glücksspiel | Gambling | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Revenue-Management | Revenue management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2015.1030528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011499244