Improving consumer satisfaction through shopping app features : a Kano-based approach
Year of publication: |
2025
|
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Authors: | Sinemus, Kathrin ; Zielke, Stephan ; Dobbelstein, Thomas |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 85.2025, Art.-No. 104243, p. 1-17
|
Subject: | Consumer satisfaction | Kano model | Segmentation analysis | Shopping app features | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality |
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