Improving customer outcomes through the implementation of customer relationship management : evidence from Taiwan
Year of publication: |
2010
|
---|---|
Authors: | Smith, Malcolm ; Chang, Chen |
Published in: |
Asian review of accounting. - Bingley [u.a.] : Emerald, ISSN 1321-7348, ZDB-ID 2473937-6. - Vol. 18.2010, 3, p. 260-285
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Taiwan |
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