Improving customer retention in taxi industry using travel data analytics : a churn prediction study
A.L.D. Loureiro, V.L. Miguéis, Álvaro Costa, Michel Ferreira
| Year of publication: |
2025
|
|---|---|
| Authors: | Loureiro, A. L. D. ; Miguéis, V. L. ; Costa, Álvaro ; Ferreira, Michel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 85.2025, Art.-No. 104288, p. 1-15
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| Subject: | Artificial neural networks | Churn prediction | LightGBM | Non-contractual churn | Random forest | Taxi industry | Traffic retention | Beziehungsmarketing | Relationship marketing | Neuronale Netze | Neural networks | Taxigewerbe | Prognoseverfahren | Forecasting model | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104288 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441830