Improving customer website involvement through experiential marketing
Saeed Shobeiri, Ebrahim Mazaheri and Michel Laroche
| Year of publication: |
2014
|
|---|---|
| Authors: | Shobeiri, Saeed ; Mazaheri, Ebrahim ; Laroche, Michel |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 11/12, p. 885-900
|
| Subject: | experiential values | e-retailing service | website involvement | assistive intent | Website | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Taiwan | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394605