Improving Kenya's Domestic Horticultural Production and Marketing System: Current Competitiveness, Forces of Change, and Challenges for the Future (Volume II: Horticultural Marketing)

The specific objectives of this Volume are to: estimate the share of domestic FFV production going to international and domestic markets; determine the share of imports from Tanzania and Uganda in Kenya’s horticultural markets; investigate the competitiveness of Kenya’s horticultural produce in local and regional markets; determine the current and likely future share of key marketing channels in Kenya’s domestic FFV marketing system, especially “modern” channels such as supermarkets and more traditional channels such as open air markets and kiosks; and recommend steps that should be taken to place Kenya’s domestic horticulture in a position to compete favorably in local and regional markets.