Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu, Adelaide Naa Amerley Kastner
| Year of publication: |
2024
|
|---|---|
| Authors: | Coffie, Isaac Sewornu ; Tweneboah-Koduah, Ernest Yaw ; Ocloo, Elikem Chosniel ; Nkukpornu, Atsu ; Kastner, Adelaide Naa Amerley |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 1, p. 177-196
|
| Subject: | Local rice | Self-rice sufficiency | Social marketing | Sub-Saharan Africa | Theory of planned behaviour | Ghana | Social Marketing | Subsahara-Afrika | Zentralafrika | Central Africa | Reisanbau | Rice production | Verbrauchereinstellung | Consumer attitudes | Reis | Rice | Reismarkt | Rice market |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00370-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501197