Improving market orientation in the Scottish beef supply chain through performance-related communications : the case of the McIntosh Donald Beef Producer Club and Qboxanalysis
by Philip Leat, Cesar Revoredo-Giha, and Beata Kupiec-Teahan
| Year of publication: |
2010
|
|---|---|
| Authors: | Leat, Philip M. ; Revoredo Giha, César L. ; Kupiec-Teahan, Beata |
| Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 83-103
|
| Subject: | Schottland | Scotland | Marketingmanagement | Marketing management | Informationsmanagement | Information management | Lieferkette | Supply chain | Performance-Management | Performance management | Fleischverarbeitende Industrie | Meat processing industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474615