Improving penetration forecasts using social interactions data
Olivier Toubia; Jacob Goldenberg; Rosanna Garcia
| Year of publication: |
2014
|
|---|---|
| Authors: | Toubia, Olivier ; Goldenberg, Jacob ; Garcia, Rosanna |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 12, p. 3049-3066
|
| Subject: | forecasting | marketing | new products | probability | diffusion | Prognoseverfahren | Forecasting model | Innovationsdiffusion | Innovation diffusion | Marktforschung | Market research | Soziale Beziehungen | Social relations | Produktentwicklung | New product development | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461768