Improving pharmacy store performance : the merits of over-the-counter drugs
Jaap Edo Wieringa, Katrin Christiane Reber and Peter Leeflang
| Year of publication: |
2015
|
|---|---|
| Authors: | Wieringa, Jaap E. ; Reber, Katrin Christiane ; Leeflang, Peter |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 7/8, p. 1276-1299
|
| Subject: | Health care | Retailers | Regression analysis | Pharmaceuticals | Arzneimittel | Pharmahandel | Pharmaceutical distributors | Pharmaindustrie | Pharmaceutical industry | Einzelhandel | Retail trade | Arzneimittelmarkt | Pharmaceutical market | Regressionsanalyse | Gesundheitswesen | Health care system | Gesundheitsversorgung | Gesundheitskosten | Health care costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338672