Improving PLS-SEM use for business marketing research
Peter Guenther, Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, Severina Cartwright
| Year of publication: |
2023
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|---|---|
| Authors: | Guenther, Peter ; Guenther, Miriam ; Ringle, Christian M. ; Zaefarian, Ghasem ; Cartwright, Severina |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 111.2023, p. 127-142
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| Subject: | Partial least squares | Structural equation modeling | PLS-SEM | Review | Results assessment | Evaluation | Guidelines | Strukturgleichungsmodell | Structural equation model | Marktforschung | Market research | Partielle kleinste Quadrate | Kleinste-Quadrate-Methode | Least squares method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.03.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369277