Improving referral management by quantifying market mavens’ word of mouth value
| Year of publication: |
2012
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|---|---|
| Authors: | Walsh, Gianfranco ; Elsner, Ralf |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 30.2012, 1, p. 74-82
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