Improving residents' quality of life through sustainable experiential mega-events : high- versus low-context cultures
Natalia Vila-Lopez, Ines-Kuster Boluda, Jose Trinidad Marin-Aguilar
| Year of publication: |
2022
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|---|---|
| Authors: | Vila-Lopez, Natalia ; Küster, Inés ; Marin-Aguilar, Jose Trinidad |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 46.2022, 5, p. 979-1005
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| Subject: | experiential marketing | marketing | marketing, sustainability | tourism, cross-cultural | Lebensqualität | Quality of life | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Großveranstaltung | Big event | Ökotourismus | Ecotourism | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1096348020901775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257073