Improving startup's attractiveness as industrial customers by organizing theirpurchasing activities
Juliano Afonso Tessaro, Rainer Harms and Holger Schiele
| Year of publication: |
2025
|
|---|---|
| Authors: | Tessaro, Juliano Afonso ; Harms, Rainer ; Schiele, Holger |
| Published in: |
Journal of global operations and strategic sourcing. - Bingley : Emerald Publishing Limited, ISSN 2398-5372, ZDB-ID 2887090-6. - Vol. 18.2025, 2, p. 157-181
|
| Subject: | Customer attractiveness | Operative excellence | Outsourcing | Purchasing organization | Startups | Strategic sourcing | Unternehmensgründung | Business start-up | Lieferantenmanagement | Supplier relationship management | Beschaffung | Procurement | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JGOSS-07-2022-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422922