Improving the attention-capturing ability of special displays with the combination effect and the design effect
Jens Nordfält
| Year of publication: |
2011
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|---|---|
| Authors: | Nordfält, Jens |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 3, p. 169-173
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| Subject: | Ladengeschäft | Retail outlet | Werbemittel | Promotional materials | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009158893