Improving the effectiveness of advertising in Internet social networking
Francisco Rejón-Guardia; Juan Sánchez-Fernández; Francisco Muñoz-Leiva
| Year of publication: |
2012
|
|---|---|
| Authors: | Rejón-Guardia, Francisco ; Sánchez-Fernández, Juan ; Muñoz-Leiva, Francisco |
| Published in: |
Handbook of research on business social networking ; Vol. 2. - Hershey, Pa. : Business Science Reference. - 2012, p. 756-785
|
| Subject: | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Internet | Social Web | Social web | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009488306