Impulse buying tendency in live-stream commerce : the role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Yi Qu, Jashim Khan, Yuyang Su, Jiao Tong, Shuo Zhao
| Year of publication: |
2023
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| Authors: | Qu, Yi ; Khan, Jashim ; Su, Yuyang ; Tong, Jiao ; Zhao, Shuo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-12
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| Subject: | Scarcity-induced purchase | Anticipated emotion | Emotion | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373385