In a downturn, provoke your customers
Year of publication: |
2009
|
---|---|
Authors: | Lay, Philip ; Hewlin, Todd ; Moore, Geoffrey A. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 87.2009, 3, p. 48-56
|
Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | USA | United States |
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