In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Xia Wang, Ning Fu, Yiding Li and Dong Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Xia ; Fu, Ning ; Li, Yiding ; Liu, Dong |
| Subject: | in-app coupon | in-app group-coupon | Mobile application adoption | mobile marketing | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2024.2319608 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050008