In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
George Balabanis; Rene Dentiste Mueller; T. C. Melewar
Year of publication: |
2007
|
---|---|
Authors: | Balabanis, George ; Mueller, Rene Dentiste ; Melewar, T. C. |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 1.2007, 3, p. 328-344
|
Saved in:
Saved in favorites
Similar items by person
-
Balabanis, George, (2007)
-
The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
Balabanis, George, (2001)
-
Balabanis, George, (2001)
- More ...