In Search of Platforms to Increase Market Responsiveness: Evidence from Foreign Subsidiaries
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Ruby P. ; Chen, Qimei ; Lu, Xiongwen |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 17.2009, 2, p. 59-73
|