In search of the next nexus : a maturing field for fashion research in the digital age
Benjamin G. Voyer, Eunju Ko
| Year of publication: |
2021
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|---|---|
| Authors: | Voyer, Benjamin G. ; Ko, Eunju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 375-377
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| Subject: | Fashion marketing research | Social media marketing | Digital age | Fashion industry | Digital communication | Mode | Fashion | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Social Web | Social web | Bekleidungsindustrie | Clothing industry | Marketing | Digitale Medien | Digital media | Textilhandel | Textile distribution | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643803