In-store journey model with purchasing behavior based on in-store journey data and ID-POS data
Yutaro Ishimaru, Hiroyuki Morita, Yusuke Goto
| Year of publication: |
2021
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|---|---|
| Authors: | Ishimaru, Yutaro ; Morita, Hiroyuki ; Goto, Yusuke |
| Published in: |
The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 15.2021, 1, p. 215-237
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| Subject: | Agent-based simulation | In-store journey model | ID-POS data | Agentenbasierte Modellierung | Agent-based modeling | Simulation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12626-021-00078-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584004