In-store one-to-one marketing
Year of publication: |
2011
|
---|---|
Authors: | Klabjan, Diego ; Pei, Jinxiang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 1, p. 64-73
|
Subject: | Direktmarketing | Direct marketing | Einzelhandel | Retail trade | Funktechnik | Radio engineering | RFID | Kundenbindungsprogramm | Loyalty program |
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