In-store proximity marketing : experimenting with digital point-of-sales communication
Kim Willems, Malaika Brengman, Stephanie van de Sanden
| Year of publication: |
2017
|
|---|---|
| Authors: | Willems, Kim ; Brengman, Malaika ; Van de Sanden, Stephanie |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 910-927
|
| Subject: | Experiment | Digital signage | In-store proximity marketing | Narrowcasting | Temporal construal level theory | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2016-0177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775744