In-store technology personalization : a typology and research agenda based on type of automation and data collection
Katrin Merfeld, Jan F. Klein, Anouk de Regt, Anne-Sophie Baltin (née Riegger), Sven Henkel
| Year of publication: |
2025
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|---|---|
| Authors: | Merfeld, Katrin ; Klein, Jan F. ; Regt, Anouk de ; Baltin née Riegger, Anne-Sophie ; Henkel, Sven |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 191.2025, Art.-No. 115236, p. 1-11
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| Subject: | In-store technology | Personalization | Smart retail | Technology autonomy | Typology | Einzelhandel | Retail trade | Automatisierung | Automation | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Klassifikation | Classification | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419928