In the eye of the beholder : the interplay of numeracy and fluency in consumer response to 99-ending prices
Brady T. Hodges, Haipeng (Allan) Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Hodges, Brady T. ; Chen, Haipeng |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2022, 6, p. 1050-1072
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| Subject: | numeracy | price processing | price endings | behavioral pricing | biometric measures | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187939