In the Mix - A customer-focused approach can bring the current marketing mix into the 21st century.
| Year of publication: |
2005
|
|---|---|
| Authors: | Dev, Chekitan S. ; Schuitz, Don E. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 1, p. 18-24
|