Inactivity and the dynamics of relationship development : a proposed model
Michael Polonsky, Samir Gupta, Srikanth Beldona and Michael R. Hyman
| Year of publication: |
2010
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|---|---|
| Authors: | Polonsky, Michael J. ; Gupta, Samir ; Beldona, Srikanth ; Hyman, Michael R. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 3, p. 257-273
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| Subject: | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle | Lieferantenmanagement | Supplier relationship management | Organisationsforschung | Organizational research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003988725