Inbound-Marketing : wie Sie Kunden online anziehen, abholen und begeistern
Alternative title: | Inbound marketing : attract, engage, and delight customers online |
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Year of publication: |
2018 ; 1. Auflage
|
Authors: | Halligan, Brian ; Shah, Dharmesh |
Other Persons: | Runne, Dierk (translator) |
Institutions: | Wiley-VCH (publisher) |
Publisher: |
Weinheim, Germany : Wiley-VCH Verlag GmbH & Co. KGaA |
Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Kundenorientierung | Strategisches Management |
Description of contents: | Table of Contents [gbv.de] ; Description [wiley-vch.de] ; Description [wiley-vch.de] |
Extent: | 294 Seiten Illustrationen, Diagramme 21.5 cm x 14 cm |
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Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-527-50952-6 ; 978-3-527-50952-2 ; 978-3-527-82368-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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