Including ambivalence as a basis for benefit segmentation : a study of convenience food in Norway
Svein Ottar Olsen, Nina Prebensen and Thomas A. Larsen
| Year of publication: |
2009
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|---|---|
| Authors: | Olsen, Svein O. ; Prebensen, Nina ; Larsen, Thomas A. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 762-783
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| Subject: | Norwegen | Norway | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Convenience Food | Convenience food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525831