Inclusive place branding : critical perspectives on theory and practice
edited by Mihalis Kavaratzis, Massimo Giovanardi and Maria Lichrou
| Year of publication: |
2018
|
|---|---|
| Other Persons: | Kavaratzis, Mihalis (ed.) ; Giovanardi, Massimo (ed.) ; Lichrou, Maria (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Standortmarketing | Place marketing | Tourismus | Marketing | Tourismusmarketing |
| Extent: | 1 Online-Ressource (xxii, 195 Seiten) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-62035-0 ; 978-1-317-21670-4 ; 978-1-138-65924-7 |
| Other identifiers: | 10.4324/9781315620350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181178