Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
A. Banu Elmadag, Gallayanee Yaoyuneyong and Brigitte Burgess
| Year of publication: |
2023
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|---|---|
| Authors: | Elmadag, A. Banu ; Yaoyuneyong, Gallayanee ; Burgess, Brigitte |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 449-469
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| Subject: | Expected performance | Fanship | Homophobia | Inclusivity | Intention to buy team merchandise | Nonbinary | Sexual orientation | Sport engagement | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Sportler | Athletes | Arbeitsgruppe | Team | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-01-2022-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331511