Incorporating a short-term study abroad service trip for educating international entrepreneurship in the BOP market
| Year of publication: |
April-September 2018
|
|---|---|
| Authors: | Wu, Yinglu ; Martin, James |
| Published in: |
Journal of teaching in international business. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-5930, ZDB-ID 1075237-7. - Vol. 29.2018, 3, p. 213-248
|
| Subject: | International business education | International entrepreneurship | Short-term study abroad trip | Service learning | Bottom of the pyramid | Betriebswirtschaftsstudium | Graduate business education | Auslandsaufenthalt | Expatriate assignment | Multinationales Unternehmen | Transnational corporation | Entrepreneurship | Entrepreneurship approach | Welt | World | Studierende | Students |
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