Incorporating consumer product categorizations into shelf layout design
Robert P. Rooderkerk and Donald R. Lehmann
| Year of publication: |
2021
|
|---|---|
| Authors: | Rooderkerk, Robert P. ; Lehmann, Donald R. |
| Subject: | assortment | Bayesian decision theory | Bayesian mediation | behavioral decision making | categorization | customization | marketing-operations interface | shelf layout | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Bayes-Statistik | Bayesian inference | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720964127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426504