Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Juyoung Kim, Rabikar Chatterjee, Wayne S. DeSarbo and Tammo H. A. Bijmolt
| Year of publication: |
2007
|
|---|---|
| Authors: | Kim, Juyoung ; Chatterjee, Rabikar ; DeSarbo, Wayne ; Bijmolt, Tammo H. A. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 199-228
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541515