Incorporating context effects in the multidimensional scaling of 'pick any-N' choice data
| Year of publication: |
1999
|
|---|---|
| Authors: | Kim, Juyoung ; Chatterjee, Rabikar ; DeSarbo, Wayne S. ; Bijmolt, Tammo H.A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 16.1999, 1, p. 35-56
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