Incorporating direct marketing activity into latent attrition models
David A. Schweidel; George Knox
| Year of publication: |
2013
|
|---|---|
| Authors: | Schweidel, David A. ; Knox, George |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 3, p. 471-487
|
| Subject: | latent attrition | customer relationship management | simultaneity | direct marketing | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759889