Incorporating usage data for B2B churn prediction modeling
Juliana Sanchez Ramirez, Kristof Coussement, Arno De Caigny, Dries F. Benoit, Emil Guliyev
| Year of publication: |
2024
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|---|---|
| Authors: | Sanchez Ramirez, Juliana ; Coussement, Kristof ; Caigny, Arno de ; Benoit, Dries F. ; Guliyev, Emil |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 120.2024, p. 191-205
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| Subject: | B2B customer churn | Carbon footprint | Churn prediction | Machine learning | Usage data | Künstliche Intelligenz | Artificial intelligence | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Prognoseverfahren | Forecasting model | Treibhausgas-Emissionen | Greenhouse gas emissions | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116908