Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Bin Wang, Fengyuan Xie, Jay Kandampully, Jin Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Bin ; Xie, Fengyuan ; Kandampully, Jay ; Wang, Jin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-16
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| Subject: | Livestreaming | Hedonic product | Utilitarian product | Purchase intention | Mental imagery quality | Customer trust | e-commerce | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Hedonischer Preisindex | Hedonic price index | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401654