Increase of Product Competitiveness: Problems of Definition of Effectiveness

The article conducts a critical analysis of existing approaches to assessment of effectiveness of increase of product competitiveness as an economic process, on the basis of which an insufficient developmental work in this direction of development of the theory of product competitiveness is revealed. It justifies a necessity of a more thorough development of issues connected with definition of effectiveness of increase of product competitiveness. It offers to use the method of comparative effectiveness, based on definition of the criteria indicator developed by the author, for defining effectiveness of the process of increase of product competitiveness.