Increasing business-to-business buyer word-of-mouth and share-of-purchase
Nwamaka A. Anaza; Brian Rutherford
| Year of publication: |
2014
|
|---|---|
| Authors: | Anaza, Nwamaka A. ; Rutherford, Brian A. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 5, p. 427-437
|
| Subject: | Satisfaction | Loyalty | Business-to-business | Share-of-purchases | Word-of-mouth communication | Virales Marketing | Viral marketing | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393896