Increasing crowdfunding success through social media : the importance of reach and utilisation in reward-based crowdfunding
Thomas Clauss, Thomas Niemand, Sascha Kraus, Patrick Schnetzer, Alexander Brem
| Year of publication: |
2020
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|---|---|
| Authors: | Clauß, Thomas ; Niemand, Thomas ; Kraus, Sascha ; Schnetzer, Patrick ; Brem, Alexander |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 3, p. 2050026-1-2050026-30
|
| Subject: | Crowdfunding | success | social media | reach | utilisation | Social Web | Social web | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252084