Increasing customer satisfaction in mobile applications in the digitalized world in terms of usability : model application
Başak Gezmen and İhsan Eken
| Year of publication: |
2021
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|---|---|
| Authors: | Gezmen, Başak ; Eken, İhsan |
| Published in: |
Strategic outlook in business and finance innovation : multidimensional policies for emerging economies. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-445-5. - 2021, p. 219-229
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| Subject: | Customer satisfaction | usability | Hepsiburada | mobile application | digital media | innovative strategies | Kundenzufriedenheit | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Digitale Medien | Digital media | Benutzerfreundlichkeit | Usability | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80043-444-820211020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509022