Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Year of publication: |
2024
|
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Authors: | Agrawal, Durgesh Kumar |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 1, p. 28-44
|
Subject: | Apparel | Digital technology | Generation Y | Mixed-method approach | Online shopping behaviour | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bekleidung | Clothing | Online-Marketing | Internet marketing |
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